Started with a Simple Belief
Plan Ur Eat was born in 2024 when our founders — a nutritionist and a former APMC trader — watched families in Madurai struggle to find consistently fresh, pesticide-free produce.
We partnered with local farms in the Madurai-Virudhunagar belt, installed ozone washing technology, and built a cold chain that ensures your vegetables and fruits reach you within hours of harvest — not days.
Today, we serve 10,000+ households across Madurai with daily deliveries, chef-grade cuts, and nutritionist-designed meal plans. And we're just getting started.
Our Mission & Values
Every decision we make is guided by these core principles
Farm First
We partner directly with local farmers, cutting out middlemen and ensuring fair prices for growers and customers alike.
Ozone Clean
Every batch of produce goes through ozone washing — a chemical-free process that eliminates 99.9% of bacteria and pesticide residues.
Cold Chain Integrity
From harvest to your door, our unbroken cold chain ensures produce stays at optimal temperature, maximizing freshness and nutrition.
Accessibility
We believe healthy eating shouldn't be a luxury. Our pricing is transparent with no hidden charges.
Sustainability
Eco-friendly packaging, zero food waste through our composting program, and supporting regenerative farming practices.
Community
We employ local youth as delivery associates and support women-led farm collectives in rural Madurai district.
The People Behind Your Fresh Plate
Get in Touch
Questions, feedback, or want to partner with us?